PROJECT::
Rinna Wines
I was able to play a significant role in establishing Rinna Wines, a celebrity brand, from the ground up. Prior to the product launch, I got to take charge of shaping the brand's identity and bringing the brand to life. Post-launch, I continued as the lead creative, handling all marketing material design and content creation for social media.
To kick things off, my initial task involved presenting my ideas on steering the creative direction for the brand. Given its celebrity status, we aimed to capture the essence of "California Luxury." My responsibility was to conceptualize and demonstrate how this vision could be translated into marketing materials and social media presence.
After our team discussion, we decided to blend elements from both creative directions. Now, it's time to dive into mood boards and figure out the photography style for the brand. We nailed down that our messaging should exude a mix of playfulness, confidence, and relatability – and that's exactly what we aim to capture in the imagery. Time to bring this vision to life! I knew some of the content I would be shooting in-house, and some of the content would be outsourced and include models. I needed to make sure both bases were covered in my mood boards. Given that I'd be handling some content in-house and outsourcing other parts, which would involve models, I made sure my mood boards covered both aspects. It was essential to have a cohesive plan for the content I'd be shooting directly and the content featuring external models to ensure a seamless visual representation of the brand.
After locking in the moodboards and the overall brand vibe, the next move was putting together a style sheet and diving into the exciting phase of designing for the product launch! Seeing all your hard work actually come to life in the real world is the best part, isn't it? Below, you'll find a showcase of the marketing materials and social media posts that I had the joy of bringing to life!
